Unit 1:Senses

"I only believe what I can see" Do you agree?

There are many ways to cheat your senses, have a look to the following "trompe l'oeil"

Trompe-l'œil (French for "deceive the eye", pronounced [tʁɔ̃p lœj]) is an art technique that uses realistic imagery to create the optical illusion that the depicted objects exist in three dimensions.


We are going to read about the sense of taste, let's watch a video

Now we are going to write.Watch the following videos first.

1. For American children today one of the greatest health risks they face is from a startling source:

a. some of the foods they eat

b. some of the goods they eat

c. some of the packages they eat

2. Since 1980, the obesity of teenagers has

a. Doubled

b. Tripled

c. it’s 5% higher

3. One major reason why children eat junk food is

a. junk food tastes good

b. the aggressive marketing of such products

c. the high nutritious value of junk food.

4. Kids can distinguish between sales pictures and real content

a. true

b. False

5. Marion Nestle is the author of

a. Food statistics

b. Food poetics

c. Food politics

6. A major Institute of Medicine report found that:

a. food and beverage marketing to kids under 12 makes them consume junk food

b. food and beverage to kids under 12 makes them consume healthy food.

c. food and beverage to kids under 12 has no effects on their consumption habits

7. The children’s advertising review unit found

a. the appearance of a character with a product can’t alter a child’s perception of the product

b. the appearance of a character with a product can alter a child’s perception of the product

8. Many companies try  to deflect  these criticism

a.  by pointing to their community service efforts or the healthy food choices they offer.

b. by pointing at their excellent service efforts to offer healthy options

c. by pointing at their communities, which promote healthy eating.

9. The food and beverage industries spends

a. Less than 10 billion dollars in marketing a year

b. 10 billion dollar in marketing a year

c. More than 10 billion dollars in marketing a year

10. On what type of marketing does the food and beverage industry spend more money?

a. Packaging

b. Promotions

c. TV ads

d. Youth PR (programs encouraging food sales to raise money for schools)

11. What other type of advertising is mentioned?

a. Bill boards

b. kids’ magazines

c. Internet and cellphones

12. What do the four p’s of marketing stand for?

______________________________________________________________________________________

13. What can local groups  do? Explain “the good neighbor program”

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Now that you have some ideas and impressions you can start your writing task.The college where you are studying is organizing a campaign to promote healthy eating.They want to analyze how fast Food Chains attract customers to their restaurants. Write a 120 words report.
Use the instructions on pages 14 an15 of your book.

Structure

1st Paragraph
You state the aim of the report

   The purpose of this report is to investigate _____________

2nd and 3rd Paragraph 

You report your findings giving data and examples

   First of all, We found that ___________for example ________________. Moreover,__________________ for instance__________________________________________. This means that____________________________________

   Secondly, ______________________________________

As a reult_________________________________________

4th Paragraph

you conclude your report with a general summary of your findings

   To sum up, ______________________________________

This is because/why________________________________